MaaS Case Studies

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With no MaaS options currently available in the US, I looked into three services available for European customers (Whim, Moovel and Citymapper Pass) comparing their offerings. All companies have similar interfaces, but differ in their modes offered as well as payment options.

Whim was founded in Helsinki in 2015, and was one of the first MaaS options in Europe. Today, the app is available in cities in Belgium, the UK and Austria - the company is planning to launch in the US this year.
  • Mode Options: Whim offers taxi service, public transit, and car rental.
  • Cost: Users can choose from four options. Pay Per Ride offers no monthly fee or commitment; Whim Urban costs 55 Euro for unlimited public transit and 15 Euro of taxi rides; Whim Go costs 149 Euro and provides unlimited public transit with 124 Euro worth of taxi and car rentals; Whim Business is priced according to specific contracts between corporate customers and Whim and provides unlimited transportation for all modes. 
  • Sustainability: Whim users can sort journey options by "Greenest Mode," but the company does not provide information on how they define what is "greenest."
Citymapper Pass launched in London this past February. Unlike Whim and Moovel, Citymapper includes a green "travelcard" that users tap for payment, along with an app for trip planning. 
  • Mode Options: Citymapper offers three modes - public transit, bikeshare, and taxis.
  • Cost: Users pay for a weekly subscription. The SUPER pass offered unlimited public transit for £31, while the SUPER DUPER pass offers unlimited public transit, bikeshare and  £10 of taxi service for  £39.
  • Sustainability: Citymapper does not give users information on the environmental impact of their trips.
Moovel is owned by German company Daimler, and its products are currently used by five million people. While the company offers mobile ticketing in North America, its MaaS app is only available for a few cities in Germany.
    Image result for moovel
  • Mode Options: Moovel offers four modes - taxi, public transit, carshare, and bikeshare.
  • Cost: Users can only pay per ride, and no discount is offered for a subscription - Moovel simply offers convenience for planning and paying for multiple trip modes.
  • Sustainability: Moovel does not give users information on the environmental impact of their trips.





The growth of MaaS in Europe has just begun to spread to the US. Although Go LA (the City of LA's attempt at a multimodal navigation app) was not the success many hoped it would be, other cities are taking their first steps to MaaS. In Louisville, KY, the Transit Authority has launched its own version of Go LA, with plans to add parking and payment information by the end of this year. Other US cities are partnering with Transit App to allow users to plan and pay for multimodal trips.

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