Uber’s Stock Market Debut Raises Concerns for the Future of the Gig Economy



On Friday, May 10, 2019, Uber made its debut on the New York Stock Exchange setting its initial public offering (IPO) at $45 a share. Ultimately, the company’s stock closed down 7.6% for a price of $41.57 a share. News websites quickly lamented Uber’s disappointing performance, calling it “a rare event on wall street” and noting that the company had “the worst performing IPO in U.S. stock market history”.

When Uber decided to start trading on the New York Stock Exchange, they took a more conservative approach at setting the IPO at $45, even though analysts had given an expected range of up to $50 a share. Lyft had entered the stock market in March but largely struggled after a strong debut and Uber executives were cautious, even going so far as trying to temper hype and expectations. After the stock market closed on Friday with Uber’s stock selling even lower than anticipated, news media began to start analyzing the situation to understand what this may mean for Uber’s future.

The Washington Post viewed Uber’s dismal start as part of larger struggles in the gig economy. They believe investors may be questioning the sustainability of companies such as Uber and Lyft that are losing billions of dollars a year and still have yet finalized a plan to be profitable. Both TNCs reportedly charge less per ride than what it costs to provide them and, until they can find a model that yields a positive return, the amount of optimism for the future of the gig economy is at risk.

Vox takes a slightly more optimistic view, acknowledging that companies such as Facebook and Google underperformed when they first came into the stock market and have since become profitable. In addition, “most of Uber’s prior shareholders cannot sell their stock for six months during what’s called a lock-up period”, so the company still has a grace period of sorts to improve their numbers.

Still, Uber must find a model that works in the coming months if they intend to alleviate the worries of current investors and draw in additional investments in the future. Uber’s expansion into micromobility with the purchase of Jump in April 2018 shows that there is a willingness to expand beyond solely being a ride-hail service that follows other continuing experiments such as UberEats. Time will tell what the future holds for the gig economy, but for Uber, time appears to be running out.

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