Uber’s Stock Market Debut Raises Concerns for the Future of the Gig Economy
On Friday, May 10, 2019, Uber made its debut on the New York
Stock Exchange setting its initial public offering (IPO) at $45 a share.
Ultimately, the company’s stock closed down 7.6% for a price of $41.57 a share.
News websites quickly lamented Uber’s disappointing performance, calling it “a
rare event on wall street” and noting that the company had “the
worst performing IPO in U.S. stock market history”.
When Uber decided to start trading on the New York Stock
Exchange, they took a more conservative approach at setting the IPO at $45, even
though analysts had given an expected range of up to $50 a share. Lyft had
entered the stock market in March but largely struggled after a strong debut
and Uber executives were cautious, even going so far as trying
to temper hype and expectations. After the stock market closed on Friday
with Uber’s stock selling even lower than anticipated, news media began to
start analyzing the situation to understand what this may mean for Uber’s
future.
The Washington Post viewed Uber’s dismal start as part
of larger struggles in the gig economy. They believe investors may be questioning the
sustainability of companies such as Uber and Lyft that are losing billions of
dollars a year and still have yet finalized a plan to be profitable. Both TNCs reportedly charge less per ride than what it costs
to provide them and, until they can find a model that yields a positive return,
the amount of optimism for the future of the gig economy is at risk.
Vox takes a slightly
more optimistic view, acknowledging that companies such as Facebook and
Google underperformed when they first came into the stock market and have since
become profitable. In addition, “most of Uber’s prior shareholders cannot sell
their stock for six months during what’s called a lock-up period”, so the
company still has a grace period of sorts to improve their numbers.
Still, Uber must find a model that works in the coming months
if they intend to alleviate the worries of current investors and draw in
additional investments in the future. Uber’s expansion into micromobility with
the purchase of Jump in April 2018 shows that there is a willingness to expand
beyond solely being a ride-hail service that follows other continuing experiments
such as UberEats. Time will tell what the future holds for the gig economy, but
for Uber, time appears to be running out.

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